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Case Study : Maternity Information and Tracking App

2022

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About Project

Maternity Guide App

Client Location: Ireland
Project Duration: 4 Months
Services Provided: IOS App Development , Android App Development
Team: 1 project Manager, 1 React Native developer, 1 tech lead, 1 QA
Technology Stack: React Native
Case Study Mockup
Project Overview

Background

Miata is a maternity app designed to modernize how hospitals communicate with expectant parents. Many maternity hospitals relied on printed booklets and physical leaflets to share crucial pregnancy and antenatal information. These materials were often outdated, costly to reproduce, and difficult for parents to access when needed. 

Hospitals also faced challenges in keeping patients informed about appointments, educational events, and important updates. Expectant mothers, in turn, had to manage multiple paper documents and lacked a centralized place to track their pregnancy journey or access trusted medical guidance. 

The goal was to create a digital platform that simplifies maternity communication — enabling hospitals to share up-to-date information, and empowering parents with tools to track progress, set reminders, and access reliable resources anytime, anywhere. 

Miata was envisioned as an all-in-one solution that combines education, engagement, and health tracking to make pregnancy care more connected, informed, and convenient for both hospitals and parents. 

Pain Points

Business Challenges

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Digital Transformation of Hospital Resources:

Hospitals relied heavily on printed antenatal booklets and leaflets, making it difficult to keep information updated and accessible for patients.

Centralized Communication Platform:

There was no unified system for hospitals to send alerts, updates, or educational material directly to expectant parents in real-time.

User Engagement and Accessibility:

Expectant mothers needed an easy-to-use platform to track their pregnancy journey, set reminders, and access trusted hospital information anytime, anywhere.

Scalability for Multiple Hospitals:

The solution needed to support multiple hospitals, each with its own content, contact details, and branding, without compromising usability or consistency.

Integration of Health Tracking Tools:

Parents required simple yet reliable tools like a pregnancy journal and baby kick tracker to record and monitor vital milestones throughout the pregnancy.

Partner and Supporter Involvement:

The app needed to include features for partners and family members, ensuring they remained informed and engaged in the pregnancy experience.

Our Impact

Value Delivered

    Centralized Information:

    All maternity-related content, including digital booklets, leaflets, videos, and hospital details, is available in one place for easy access.

    Improved Communication:

    Hospitals and parents stay connected through real-time notifications, appointment reminders, and updates, ensuring timely information.

    Enhanced Pregnancy Tracking:

    Users can log appointments, track milestones, monitor fetal movements with the Baby Kick Tracker, and maintain a pregnancy journal.

    Accessible Educational Resources:

    Health, fitness, and pregnancy guidance are readily available, empowering parents with knowledge and confidence.

    Partner and Supporter Involvement:

    The app provides relevant information for partners, keeping them engaged and informed throughout the pregnancy.

    Cost and Time Efficiency:

    Digital distribution of materials and automated alerts reduce administrative work and printing costs while streamlining processes.

Value Delivered Image
The Solution

Solution delivered

Customizable Hospital Pages

Customizable Hospital Pages

Hospitals can create dedicated pages within the app, providing essential contact information, departmental details, and real-time alerts to users.

Digital Booklets & Leaflets

Digital Booklets & Leaflets

Hospitals can upload their antenatal booklets and other educational materials, reducing the need for printed documents and ensuring up-to-date information is readily accessible.

Pregnancy Journal

Pregnancy Journal

Users can log appointments, set reminders, and document notes, facilitating organized tracking of their pregnancy milestones.

Baby Kick Tracker

Baby Kick Tracker

A built-in feature allowing mothers to record the time and date of fetal movements, aiding in monitoring fetal health.

Health & Fitness Resources

Health & Fitness Resources

Hospitals can include video health and fitness exercise tips to promote healthy pregnancy.

Partner Support

Partner Support

The app offers tailored information for partners and supporters, ensuring they are well-informed and actively involved in the pregnancy journey.

Search Functionality

Search Functionality

Users can search for specific topics or keywords, streamlining access to relevant information.

Online Resource Integration

Online Resource Integration

Hospitals can link to external online resources, providing users with additional information and support beyond the app's content.

Process

How it works

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