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Case Study : Joy Morning Routine App

2021

inlancer
About Project

Mindfulness iOS App : Find Joy

Client Location: Spain
Project Duration: 6 Months (& On going)
Services Provided: Front-End Development , Back-End Development, IOS App Development
Team: 1 project Manager, 1 Front end developer, 1 Backend Developer, 1 iOS developer, 1 tech lead, 1 QA
Technology Stack: Laravel, HTML, CSS, JavaScript, Swift
Case Study Mockup
Project Overview

Background

FindJoy is a wellness and mindfulness platform designed to help users cultivate emotional awareness, self-care habits, and personal growth. The app integrates multiple wellness tools, including mood tracking, journaling, guided rituals, gratitude exercises, and affirmations, into a single, cohesive experience. 

The client recognised that users often rely on multiple apps and fragmented practices for their wellness routines, leading to inconsistent engagement and difficulty tracking progress. Additionally, the team needed an efficient way to manage content, schedule reminders, and monitor user engagement without depending on developers for every update. 

The client envisioned a comprehensive solution that would: 

Provide users with a seamless, all-in-one wellness platform.  Enable personalised reminders and prompts to encourage consistent mindfulness habits.  Offer an admin panel for efficient content management, reminder scheduling, and engagement tracking.  Create a scalable foundation that could expand with new wellness tools, features, and user insights. 

The goal was to deliver a functional, intuitive platform that balances both user engagement and operational efficiency, ensuring long-term value for users and administrators alike. 

 

Pain Points

Business Challenges

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Integrated Wellness Experience

Combine multiple self-care tools — mood tracking, journaling, guided rituals, gratitude exercises, and affirmations — into a single, seamless app without overwhelming users.

Consistent User Engagement

Design a system to send personalized reminders and prompts that encourage daily mindfulness habits and long-term emotional growth.

Content Management & Scheduling

Provide the admin team with an intuitive panel to schedule reminders, publish new content, and manage app resources without developer dependency.

User Insights & Analytics

Capture actionable data on user behavior and engagement to continuously optimize content, features, and the overall experience.

Intuitive UX/UI Design

Ensure the app is visually appealing, calm, and easy to navigate, creating a smooth, meditative experience for users across devices.

Scalable Operations

Develop a system that can support ongoing growth, adding new wellness tools, reminders, and content without impacting performance or user experience.

Our Impact

Value Delivered

    Unified Wellness Platform

    Users now have a single app for journaling, mood tracking, guided rituals, gratitude, and other self-care tools, creating a seamless wellness experience.

    Personalized Engagement

    Scheduled reminders and contextual prompts keep users consistently engaged, fostering mindfulness and emotional growth.

    Operational Efficiency

    The admin panel allows content management, reminder scheduling, and monitoring of user activity without developer intervention.

    Data-Driven Insights

    Analytics on user behavior and engagement enable the team to optimize content, refine features, and make informed decisions.

    Enhanced User Experience

    Intuitive design and smooth navigation create a calm, engaging environment, improving retention and satisfaction.

Value Delivered Image
The Solution

Solution delivered

Nine Integrated Mindful Tools in One App:

Nine Integrated Mindful Tools in One App:

We combined multiple wellness modalities (journaling, mood tracking, chakra work, guided pranayama, oracle card guidance, gratitude, goal setting, release rituals, inspiration prompts) into a single, cohesive experience.

Seamless and Meditative UX/UI

Seamless and Meditative UX/UI

The UI is calm, soft, minimal, with beautiful visual transitions, gentle animations, and color palettes that evoke peace and introspection.
Navigation is made deliberately simple: users can move fluidly between tools without cognitive overload.

Personalization & Emotional Awareness

Personalization & Emotional Awareness

The mood-tracker allows users to record daily emotional states, detect patterns over time, and receive tailored recommendations.
Content and prompts adapt based on prior entries, helping users feel seen, supported, and understood.

Rituals & Intentionality

Rituals & Intentionality

Features like the “release” ritual, daily gratitude practice, and letting-go exercises give users a sense of ritual and structure, anchoring the app in deeper emotional purpose.
The design invites quiet reflection, offering breathing space rather than overwhelming interaction.

Spiritual & Mystical Guidance

Spiritual & Mystical Guidance

Oracle card readings, chakra balancing modules, and symbolic guidance elements align with the “modern mystic” positioning.
Rather than purely clinical wellness, the app leans into intuitive, inner-isdom oriented experiences.

Goal Setting & Progress Tracking

Goal Setting & Progress Tracking

Users can set personal goals (short-term, long-term), monitor their progress, and tie them back to inner growth and purpose.
This helps bridge the gap between spiritual/emotional growth and everyday practical life.

Daily Inspiration & Reminders

Daily Inspiration & Reminders

Push notifications, daily quotes, and gentle nudges help keep users engaged and returning to introspection regularly.
These reminders are emotionally framed (not intrusive), respecting the user’s space.

In-App Purchase (IAP) Feature

In-App Purchase (IAP) Feature

We implemented a premium content model, allowing users to unlock exclusive tools, guided rituals, and specialized resources directly in the app.

Admins can configure pricing, subscription plans, and unlockable content through the dashboard.

This ensures seamless monetization while keeping the free version accessible.

Admin Panel for Content & Scheduling

Admin Panel for Content & Scheduling

We developed a powerful admin dashboard that allows the FindJoy team to:

Schedule and manage daily reminders or push notifications

Create and publish new content (affirmations, rituals, prompts)

View engagement analytics and user activity insights

They were very capable and quick in the workflow. Everything that we encountered was resolved immediately. Thanks to Inlancer's efforts, they upgraded the app successfully. As a result, the app's download volume was boosted substantially. The team was analytical and determined in delivering the project's process. Their team's reliability convinced the client to work with the team for the next projects.

Carment Bello

Carment Bello

Founder of Joy App
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