FindJoy is a wellness and mindfulness platform designed to help users cultivate emotional awareness, self-care habits, and personal growth. The app integrates multiple wellness tools — including mood tracking, journaling, guided rituals, gratitude exercises, and affirmations — into a single, cohesive experience. 

The client recognized that users often rely on multiple apps and fragmented practices for their wellness routines, leading to inconsistent engagement and difficulty tracking progress. Additionally, the team needed an efficient way to manage content, schedule reminders, and monitor user engagement without depending on developers for every update. 

The client envisioned a comprehensive solution that would: 

The goal was to deliver a functional, intuitive platform that balances both user engagement and operational efficiency, ensuring long-term value for users and administrators alike.